Why I started this Project

I have been in love with fragrances ever since I stole some spritzes from my Dad’s Dior Fahrenheit as a child. It was spicy, dry, and definitly something an older man would wear! I look back on those days fondly, went through the “axe” phase every teenager does, and in my young adult life I shopped from Lvnea primarily as their scents are very unique! Especially their Dagger Moon, It was sooo good! The crushed leaves, earthy coffee, and some palo santo to perk it up a bit. I have been a fan for quite some time.

It inspired me to start my own line of fragrances, but why? I will admit, Anyone can just look at some notes and blend them. A lot of these techniques employed are from french perfumers of old. It’s not reinventing the wheel, but keeping the wheel moving. I find it hard looking for natural scents without the aromachemicals being the dominant note. Again nothing wrong with that, but for myself I enjoy the natural aromas of oils. It’s almost like a song that you prefer in acoustic, rather than digital. There’s just something special about it.

Admittidely, I grew tired of the “Artsinal” and “exclusive” short selling of Fragrances by niche houses. They would either sell out too fast or get scalped up to the high heavens on Ebay. Some perfumes can cost upwards of $300+ for a 50ml bottle and you have to believe in the Perfumer to not load the header notes with synths out the Wahoo! Oud is a huge a culprit as it is very easy to compound! Little Nagarmotha/Cypriol here and Terpenoids there, maybe a splash of Oud Assafi by Firmenich and you got yourself a pretty realistic oud!

I hope to bring Ashenfume a variety of ideas that may be challenging to most, but the variety will be there I can promise you that!